Offer Flexible Ticket Pricing with Multi-Level Pricing for Reserved Seating
We are excited to announce a powerful new feature for reserved seating events: Multi-Level Pricing for Ticket Types. This enhancement allows event organizers to offer different ticket prices for the same seat based on attendee type (e.g., adult, child, senior, student). With this flexible pricing option, you can maximize your revenue and cater to a wider audience.
Previously, managing different ticket prices for reserved seating was complex. Now, you can easily define multi-level pricing for seats across your seating map.
How Does Multi-Level Pricing for Ticket Types Work?
It's streamlined and user-friendly. You can now set different prices based on the selected ticket type for any seat in your reserved seating layout. For example:
- Adult Tickets: Set your standard price for adult attendees.
- Child Tickets: Offer discounted pricing for children.
- Senior Tickets: Provide special rates for senior citizens.
- Student Tickets: Cater to students with reduced ticket prices.
Accessing Multi-Level Pricing:
You can access this feature directly from the Create/Edit Tickets page. Select Multi-Level (Tiered) Pricing from the Ticket Price Strategy dropdown menu. This will allow you to set different prices for each ticket type associated with your reserved seats.
The Benefits for You:
- Increased Revenue Potential: Capture a broader market by offering varied ticket prices for different demographics.
- Simplified Ticket Management: Easily manage variable pricing within ticket types without manual adjustments or complicated workarounds.
- Enhanced Reporting: Gain valuable insights into ticket sales by type, helping you optimize pricing strategies for future events.
The Benefits for Your Attendees:
- More Affordable Options: Attendees can select the ticket tier that best suits their age or status, making your event more accessible.
- Clear Pricing: Pricing is transparent and easy to understand, avoiding confusion and frustration at checkout.
- Greater Flexibility: Attendees appreciate having different ticket options for the same great seat location.
Ready to Get Started?
This feature is available now for all reserved seating events. We are confident that Multi-Level Pricing for ticket types will streamline your ticketing process and boost your event's success.
Read MoreIntroducing Tracking Links, a Powerful Tool for Event Organizers
We are excited to announce the launch of our new Tracking Links feature! This powerful tool allows event organizers to track the effectiveness of their marketing campaigns and measure their events' success.
What are Tracking Links?
Tracking links are unique URLs that can track the traffic source to your main event page. When someone clicks on a tracking link, we automatically track the referrer and attribute the sale to the appropriate source. Tracking will occur for up to 7 days after the ticket buyer clicks the tracking link.
How can Tracking Links be used?
Tracking links can be used in various ways to track the effectiveness of your marketing campaigns. Here are a few examples:
- Track the performance of different marketing channels. For example, you can create separate tracking links for your affiliates and promoters, as well as email marketing, social media marketing, and online advertising campaigns. This will allow you to see which channels drive the most traffic to your event listing.
- Track the effectiveness of different promotional offers. If you offer a discount or promotion for your event, you can create a separate tracking link for each offer. This will allow you to see which offers are driving the most sales.
- Track the performance of different ticket types. If you sell multiple ticket types for your event, you can create separate tracking links for each. This will allow you to see which ticket types are selling the best.
- Track affiliate performance. You can create and share tracking links with your event affiliates to track their effectiveness and revenue generation.
How to create a Tracking Link
Creating a tracking link is easy. Simply follow these steps:
- Log in to your Ticket Falcon account
- Click on "Manage Tracking Links"
- Click on the "Create Link" button and complete the fields
- Click on the "Create Link" button to save your tracking link
- Share/use your tracking link(s) with the appropriate channel (i.e., marketing campaign, affiliates, etc.)
How to use a Tracking Link
You can use it in various ways once you have created a tracking link. Here are a few examples:
- Share the tracking link with your marketing team. Your marketing team can use the tracking link to track the performance of their marketing campaigns
- Include the tracking link in your email marketing campaigns. This will allow you to track how many people click on your email links and how many people purchase tickets to your event
- Share the tracking link on your social media pages. This will allow you to track how many people click on your social media links and how many people purchase tickets to your event
- Share tracking links with promoters. Effectively track promoters and their contributions to sales
Benefits of Tracking Links
Tracking links offer a number of benefits for event organizers. Here are a few of the most important benefits:
- Track the effectiveness of your marketing campaigns. Tracking links can help you see which marketing campaigns drive the most traffic to your event page and generate the most sales
- Measure the success of your events. Tracking links can help you measure the success of your events by tracking the number of people who click on your tracking links, the number of people who purchase tickets to your event, and the revenue generated from your event
- Make better marketing decisions. Tracking links can help you make better marketing decisions by providing valuable data about your target audience and your marketing campaigns
Tracking Links are a powerful tool that can help event organizers improve their marketing campaigns' effectiveness and measure their events' success.
The Ultimate Guide to Hosting Virtual Events
Virtual events may not be the same as in-person events but they do offer many benefits. Hosting virtual events offer a certain degree of flexibility and low barrier to entry. Virtual events are very practical with limited timelines and budget. Sold yet? Don’t worry, there’s more. Organizing virtual events are crucial for managing long-distance teams, or simply doing business during challenging times - the current pandemic being a prime example. Moreover, virtual events are convenient for people with physical disabilities or busy schedules, and they can be more cost-effective for your attendees. Similarly, hybrid events are in-person events with a virtual component, which provide maximum flexibility for event organizers who can host both physical and virtual attendees. But let’s not put the cart before the horse. Let’s start by answering...
What Is a Virtual Event?
A virtual event is any kind of event held in a virtual environment. Typically, that means it’s held online rather in-person. These kinds of events are usually held via a virtual meeting platform, which offers a set of tools to organize, plan and carry out online events. [caption id="attachment_1553028" align="aligncenter" width="667"]
Virtual events are here to stay.[/caption]
Types of Virtual Events
Different types of events can be hosted in the virtual environment. Even if there’s no strict framework for categorizing online events, we’ve identified a handful of examples. Here are some types of events you can host without the need of a physical space:- Summits and conferences
- Webinars and classes
- Meetups and social events
- Meetings and brainstorms
- Job fairs and award shows
- Fundraisers and galas
Why Should You Host a Virtual Event?
COVID-19 has greatly reduced in-person events. As a result, virtual events provide several benefits to event organizers and attendees. Here are just some of the obvious ones:- Accessibility - event organizers and attendees can easily access the event from various types of devices (phones, tablets, PC, laptop)
- Cost-efficiency - virtual events reduce costs for event organizers who need to stay on or under budget
- Flexibility - there are so many options to choose from when hosting your virtual event and they take less time to plan than in-person events
- Repurposing - the recorded content can be monetized and used for social media purposes
- Analytics - you can measure engagement and attendance via attendee reports to optimize future event
Planning Your Virtual Event Is the Key to Success
Organizing virtual events requires planning, but perhaps not as much as organizing an in-person event. That does not mean you should limit your planning, however. Instead, you should focus your efforts on the purpose of the event, the audience and the platform you plan on using. Make sure you identify the following key factors:- Purpose - Clearly define the purpose of your virtual event
- Audience analysis - Identify who you want to target and which content works best
- Event format - Determine the most appropriate type of virtual event to host
- Time and date - Select a date and time that works best for your audience
1. Select the Right Virtual Meeting Platform
The virtual meeting platform you choose can dictate the success of your online event. That’s why you should consider the number of attendees, speakers and what you would like to achieve during your event. Here’s a selection of popular virtual event platforms to choose from:- Microsoft Teams
- GoToMeeting
- Twitter Live
- Vimeo Livestream
- Facebook Live
- Instagram Live
- LinkedIn Live
- WebEx
- Twitch
- Youtube Live
- Zoom
PS: Remember Analytics!
Event apps can help you incorporate different surveys, Q&As and polls -- without making them an obvious part of the event. They’re also convenient for sending push notifications, event itineraries or any other important information directly to your attendees. Saves you the hassle of emails! It’s also important to encourage your attendees to tweet, post, and tag their friends on social media during the virtual event. Why? Because it’s free marketing for you and helps spread the word about your event. Finally, event apps will also help you collect useful feedback from your attendees, which is important to improve your next event.2. Get the Right Event Equipment
You need to find the right equipment for your online event. Fortunately, smartphones or tablets can get the job done in a pinch. However, true professionals will need the following:- Camera
- WiFi (the faster the better)
- Microphone
- Lighting
- Mixer
- Encoder
Be sure to have the right equipment.[/caption]
3. Bring Top-Notch Content
The content of your event will be the biggest selling point, and will determine how many people sign up, as well as how engaged they’ll be during the event. In other words, this one’s really important. Make sure you use graphics, videos, presentations and other tactics to grab and hold the attention of your audience. Tip: Have a look at these engaging virtual event ideas if you’re not sure where to start or what to incorporate.4. Engage Your Audience
Content is king, but sometimes your attendees will need a gentle nudge to get involved in the festivities and contribute to the success of your event. After all, virtual events can often seem more awkward than in-person events. Don’t rely on organic engagement, because you never know how your audience will feel on the day of. Instead, have a few tricks planned to get the party started. Here are some ideas to encourage audience engagement:- Let the audience know that there will be live polls
- Use break rooms to create smaller groups for discussion and networking
- Include Q&A sessions to get live feedback and start discussions
5. Promote the Virtual Event
You’ll need to create a marketing strategy to help you reach as many people as possible. That said, make sure you only promote your event to your target audience. This will ensure you don’t waste your valuable marketing budget. Promoting a virtual event isn’t that much different than promoting an in-person event. You’ll use most of the same channels, apart from physical flyers and posters. Here are some ways you can promote your virtual event:- Send emails with an RSVP link and calendar invite
- Post on relevant social media platforms in advance
- Send push notifications via an event app
Metrics are critical to the success of your event.[/caption]
6. Measure Your Success
All that’s left now is to measure the success of your virtual event. Do this based on the original outcomes you had in mind when you first decided to host it. The same tools you used to organize and host your virtual event can also give you valuable insight into how successful your event was with your audience. Here are some questions you can ask to measure your success:- Did you meet your attendance goals? Use registration data, attendance data, and app downloads
- Was the audience engagement level satisfactory? Analyze comments, questions, poll and survey results to see the engagement levels
- Should anything be changed for future events? Identify any weak points that could be improved next time