We are excited to announce the launch of our new Tracking Links feature! This powerful tool allows event organizers to track the effectiveness of their marketing campaigns and measure their events’ success.
What are Tracking Links?
Tracking links are unique URLs that can track the traffic source to your main event page. When someone clicks on a tracking link, we automatically track the referrer and attribute the sale to the appropriate source. Tracking will occur for up to 7 days after the ticket buyer clicks the tracking link.
How can Tracking Links be used?
Tracking links can be used in various ways to track the effectiveness of your marketing campaigns. Here are a few examples:
- Track the performance of different marketing channels. For example, you can create separate tracking links for your affiliates and promoters, as well as email marketing, social media marketing, and online advertising campaigns. This will allow you to see which channels drive the most traffic to your event listing.
- Track the effectiveness of different promotional offers. If you offer a discount or promotion for your event, you can create a separate tracking link for each offer. This will allow you to see which offers are driving the most sales.
- Track the performance of different ticket types. If you sell multiple ticket types for your event, you can create separate tracking links for each. This will allow you to see which ticket types are selling the best.
- Track affiliate performance. You can create and share tracking links with your event affiliates to track their effectiveness and revenue generation.
How to create a Tracking Link
Creating a tracking link is easy. Simply follow these steps:
- Log in to your Ticket Falcon account
- Click on “Manage Tracking Links”
- Click on the “Create Link” button and complete the fields
- Click on the “Create Link” button to save your tracking link
- Share/use your tracking link(s) with the appropriate channel (i.e., marketing campaign, affiliates, etc.)
How to use a Tracking Link
You can use it in various ways once you have created a tracking link. Here are a few examples:
- Share the tracking link with your marketing team. Your marketing team can use the tracking link to track the performance of their marketing campaigns
- Include the tracking link in your email marketing campaigns. This will allow you to track how many people click on your email links and how many people purchase tickets to your event
- Share the tracking link on your social media pages. This will allow you to track how many people click on your social media links and how many people purchase tickets to your event
- Share tracking links with promoters. Effectively track promoters and their contributions to sales
Benefits of Tracking Links
Tracking links offer a number of benefits for event organizers. Here are a few of the most important benefits:
- Track the effectiveness of your marketing campaigns. Tracking links can help you see which marketing campaigns drive the most traffic to your event page and generate the most sales
- Measure the success of your events. Tracking links can help you measure the success of your events by tracking the number of people who click on your tracking links, the number of people who purchase tickets to your event, and the revenue generated from your event
- Make better marketing decisions. Tracking links can help you make better marketing decisions by providing valuable data about your target audience and your marketing campaigns
Tracking Links are a powerful tool that can help event organizers improve their marketing campaigns’ effectiveness and measure their events’ success.
