Sell Seats, Not Just Tickets

Sell Seats, Not Just Tickets- Ticket Falcon Reserved Seating

For many events, the right seat can make all the difference. Whether it’s a prime view of the stage, a dedicated space for a group, a comfortable seat at a sold-out gala, or a designated area for general admission within a structured layout, reserved seating elevates the attendee experience and offers significant advantages for event organizers.

But what exactly is reserved seating, why is it so important, and how can you avoid the common headaches associated with implementing it? More importantly, how can Ticket Falcon streamline the entire process for your next event?

What is Reserved Seating?

Reserved seating is a ticketing model where attendees purchase a ticket for a specific seat, table, or designated area with a defined capacity within an event venue. Unlike a purely general admission event where attendees find any available seat upon arrival, reserved seating provides structure and often a better overall experience. This can range from assigning individual seats in rows to allocating space in “boxes” or larger general admission sections that are part of a larger reserved seating plan.

The application of reserved seating is incredibly versatile and can be tailored to a wide range of events, including:

  • Galas and Banquets: Assign guests to specific tables for organized dining and networking or reserve entire tables for groups.
  • Expos and Trade Shows: Allowing vendors to select and reserve booth locations of various sizes and configurations on a floor plan.
  • Restaurant Seating: Patrons can book specific tables for special events, private dining, or to accommodate group sizes and preferences.
  • Venue Seating: This is applicable to theaters, auditoriums, concert halls, and sports arenas where specific seat locations in rows, sections, or private boxes are crucial for the viewing experience.
  • Theater and Performance Arts: Provide attendees with chosen seats for plays, musicals, dance performances, and concerts, often with tiered pricing based on proximity and view, including box seating options.
  • Educational Events: Reserve seats or tables for workshops, seminars, and conferences, facilitate group work or preferred viewing of presentations, or allocate space in designated sections.
  • Graduation Ceremonies: Allocate specific seating for graduates and their families, potentially in designated sections or rows.
  • Weddings and Private Functions: Organizing seating arrangements for guests at tables or in designated areas with set capacities.
  • Comedy Clubs: Reserve tables or specific seats for an intimate viewing experience, including potential VIP box areas.
  • Boat Tours and Cruises: Assign seats, tables, or areas on a vessel for organized boarding and comfort.
  • Worship Services and Ceremonies: Reserve seating for special guests or families or designate specific areas with a set capacity.

The derivatives of reserved seating are numerous and can include:

  • Individual Seat Selection: The most common form, where attendees pick a specific seat in a row.
  • Table Booking: Sell individual seats at a shared table or allow groups to purchase an entire table.
  • Booth Selection: For expos and markets, vendors can choose their specific booth location and size on a floor plan.
  • Sectioned Areas (Variable/Fixed General Admission): These are defined areas or “sections” on the seating chart with a set capacity. Attendees can purchase entry to that section but do not have a specific seat assigned within it. This is useful for areas like a dance floor section, a standing-room-only area, or designated “boxes” that can hold a specific number of people.
  • Accessible Seating: Designate and make easily selectable seats or areas for individuals with disabilities.
  • VIP Areas: Create exclusive reserved sections or boxes with premium amenities and a set capacity.

Why is Reserved Seating Important?

Implementing reserved seating offers a multitude of benefits for both event organizers and attendees:

For Event Organizers:

  • Maximized Revenue: Tiered pricing based on seat location (better views, closer proximity, or exclusive areas like boxes) allows you to command higher prices for premium seats.
  • Improved Planning and Logistics: Knowing how many people will be in each area, row, table, or section aids in crowd management, staffing, and resource allocation.
  • Enhanced Security: Controlled entry and designated seating create a more secure environment.
  • Reduced Entry Congestion: Attendees aren’t rushing to grab the best seats, leading to smoother entry processes.
  • Accurate Attendance Tracking: Precise numbers for each seat, table, or section provide valuable data for future events.
  • Facilitates Group Bookings: Makes it easy for friends, families, or colleagues to ensure they sit together, whether at a table or within a designated section.

For Attendees:

  • Certainty and Peace of Mind: Attendees know precisely where they will be seated or the specific area they will be in, eliminating anxiety about finding a good seat.
  • Better Experience: The ability to choose seats or areas based on preferences (view, proximity, accessibility needs, or desired atmosphere like a general admission section) enhances satisfaction.
  • Convenience: No need to arrive excessively early to secure a desired seat or seat in a popular area.
  • Group Cohesion: Ensures that attendees attending together can be in the same location, whether seated side-by-side or within the same reserved area.
  • Clear Pricing Tiers: Allows attendees to choose seats or areas that fit their budget.

Pitfalls to Avoid When Implementing Reserved Seating

While the benefits are clear, implementing reserved seating can be challenging. Here are some common pitfalls to watch out for:

  • Inaccurate or Difficult-to-Understand Seating Charts: A poorly designed or inaccurate chart leads to confusion, incorrect bookings, and frustrated attendees.
  • Lack of Flexibility: Inability to easily manage last-minute changes, seat swaps, or address accessibility needs, including reassigning attendees within general admission areas if necessary.
  • Over-complication: Making the booking process too difficult or confusing for attendees, especially when dealing with different seating types like individual seats and capacity-based areas.
  • Poor Communication: Not clearly communicating the seating process, the nature of different seating areas (like general admission sections), or any changes to attendees.
  • Manual Management Headaches: Relying on manual processes for seat or area assignments and tracking is time-consuming and prone to errors, especially for larger events with various seating types.
  • Inability to Handle Diverse Seating Types: A system that can only handle rows may not be suitable for events requiring tables, booths, or defined general admission areas within a reserved layout.
  • Double Bookings: Technical glitches or manual errors leading to multiple people booking the same seat or exceeding the capacity of a reserved area.

How Ticket Falcon Helps

Ticket Falcon’s reserved seating features are designed to address these challenges and empower event organizers to implement reserved seating seamlessly and effectively, no matter the complexity of their venue layout. Here’s how Ticket Falcon can help:

  • Intuitive Seating Chart Designer: Ticket Falcon provides a user-friendly tool for easily creating customized seating charts for any venue size or layout. You can design rows, tables, and booths, define general admission areas with set capacities (like sections or boxes), and even combine these different types within a single chart. You can also upload and trace existing floor plans for accuracy.
  • Support for Diverse Seating Arrangements: Whether you need traditional row seating for a theater, table arrangements for a gala, booth layouts for an expo, or defined general admission sections and boxes within a larger reserved plan, Ticket Falcon’s flexible design tools can accommodate your specific needs.
  • Real-Time Seat and Area Selection: Attendees can view the seating chart and select their desired seats or choose tickets within a defined capacity area in real-time. The system instantly updates availability to prevent double bookings and ensures capacity limits for areas are respected.
  • Temporary Holds: Seats and capacity within areas are temporarily held while attendees complete their purchase, ensuring they don’t lose their selection.
  • Multi-Level Pricing: Easily set different price points for various sections, seat types, or reserved areas (including general admission sections and boxes) directly within the seating chart, maximizing revenue potential.
  • Easy Back Office Management: Ticket Falcon’s tools allow you to easily manage your seating chart and attendees after it’s created. You can mark seats or areas as unavailable, manage attendee assignments within reserved seats or track capacity in general admission areas, and even swap seats if needed.
  • Clear Visual Representation: The platform provides attendees with a clear and interactive visual representation of the seating chart, including the different types of reserved areas, making the selection process straightforward.
  • Mobile-Friendly Experience: Attendees can easily view and select seats or areas on any device.

By leveraging Ticket Falcon’s robust reserved seating capabilities, including the flexibility to define and manage various seating types like individual seats, tables, booths, and capacity-based general admission areas or boxes, event organizers can move beyond the limitations of simple general admission. This offers an enhanced experience that benefits everyone involved. From creating accurate and versatile seating charts to providing a smooth booking process for attendees, Ticket Falcon helps you avoid the pitfalls and unlock the full potential of reserved seating for your events.

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Ticket Falcon®

Ticket Falcon is an online event registration and management platform for general admission and reserved seating events that provides direct payouts to your Stripe account. Ticket Falcon is a Stripe Verified Technology Partner and a certified Minority Business Enterprise (MBE) through the National Minority Supplier Development Council (NMSDC). We are a cost-effective solution with transparent pricing for everyone - no hidden fees, no contracts, and ZERO fees for free events. Get started by creating an event today.