Public Relations for Influencers & Content Creators One-Day Intensive

About this event

Welcome to the Public Relations for Influencers & Content Creators One-Day Intensive !

Get ready to level up your public relations (PR) game and learn the latest strategies for boosting your influence and growing your content creation business. Join us on Sat, Aug 10, 2024, at 9:30 AM at the WeWork Office Space & Coworking for a full day of workshops, networking, and expert insights.

Whether you’re a seasoned influencer or just starting out, this intensive event will provide you with the tools and knowledge you need to take your brand to the next level. Don’t miss this opportunity to connect with industry professionals and fellow content creators.

Register now to secure your spot and get ready to elevate your PR game!

All guests attending the event will receive:

• Personalized Attention: Limited to a small group of 5-10 Chicago lifestyle influencers.
• Comprehensive Toolkit: Be the first to receive a signed copy of ‘Public Relations for Influencers & Content Creators,” which will guide you through the workshop and your PR journey.
• Lunch and Snacks: Enjoy a delicious lunch and refreshments throughout the day.
• Networking Opportunities: Connect with fellow influencers and build valuable relationships.

Upgrade to VIP

VIP guests to receive:

Personalized Expert Consultations: Get three (3) one-hour PR consultations with Vanessa Abron (valued at $350/hour) to address your specific needs. (NOTE: consultations must take place no later than December 20, 2024). The three included consultations (valued at $1050) provide ongoing support and guidance to help you implement what you’ve learned and address your specific challenges post-event.

Why should you upgrade?

• Personalized Guidance: These consultations are tailored to the individual’s specific needs and goals where you will receive actionable advice and strategies directly from an experienced PR professional with a proven track record.
• Ongoing Support: These consultations aren’t just a one-time thing. They offer continued support and guidance as you implement the strategies learned in the workshop.
• Problem-Solving: This is an opportunity to address any challenges or roadblocks you may encounter along the way.
• Accountability: Having scheduled consultations can help you stay on track and accountable with your PR efforts.

This workshop is designed to provide immense value that far exceeds the investment. Here’s how:

• Expert Guidance: You’ll receive direct instruction and personalized feedback from your facilitator, Vanessa Abron, an experienced PR professional with a proven track record of helping influencers and brands achieve their goals.
• Actionable Strategies: You’ll walk away with practical strategies and tools to immediately implement to elevate your brand, secure media coverage, and grow your audience.
• Networking Opportunities: You’ll have the chance to connect with fellow Chicago lifestyle influencers, build relationships, and collaborate on future projects.
• Tangible Resources: The PR toolkit (valued at $25.00) provides valuable templates, checklists, and guides to streamline your PR efforts.

This workshop is more than just an event—it’s an investment in your career and your brand’s future. The knowledge, skills, and connections you gain will have a lasting impact, helping you achieve your goals and maximize your potential as an influencer.

Many attendees have reported significant ROI after implementing the strategies learned in Agency Abron workshops, including:

• Increased media coverage and brand exposure
• Secured partnerships with major brands
• Growth in social media followers and engagement
• Higher rates for sponsored content and collaborations
• Greater confidence and clarity in their brand messaging
• Participating in this workshop means you’re not just buying a ticket but investing in your personal and professional growth as an influencer.

About Your Facilitator

Vanessa Abron: Your PR Partner for Influencer Success

Vanessa Abron is a multi-talented artist, entrepreneur, and public relations powerhouse with over 15 years of experience working with top brands like Paramount Pictures, Aflac, Hilton, National Geographic, Hallmark Media, McDonald’s, and Fashion Fair Cosmetics.

As the founder of Agency Abron, Vanessa has a unique ability to bridge the gap between creativity and strategic communication. She’s passionate about empowering influencers and content creators to unleash their full potential and achieve their goals through the power of PR.

With a proven track record of securing media coverage, building brand awareness, and fostering lucrative partnerships, Vanessa is your go-to resource for navigating the complex world of public relations. Her client-centric approach and dedication to innovation ensure that every brand she works with receives a customized strategy that aligns with their unique vision and values.

About the Public Relations for Influencers & Content Creators toolkit

Your Roadmap to Media Success

In the ever-evolving digital landscape, influencers and content creators are increasingly recognized as powerful voices and brand ambassadors. But how can you leverage this influence to achieve your professional goals and expand your reach beyond likes and shares?

“Public Relations for Influencers & Content Creators” is your essential guide to unlocking the untapped potential of public relations (PR). Written by Vanessa Abron, an experienced PR professional and founder of Agency Abron, this book offers a unique insider perspective, bridging the gap between the world of influencers and traditional media relations.

Drawing from her experience organizing the groundbreaking “Digital Influencers Meet PR Pros” event, Abron reveals successful influencers’ strategies and secrets to build their brands, secure media coverage, and land lucrative partnerships. This book is a comprehensive toolkit filled with actionable advice, insider tips, and real-world examples to help you:

Understand the fundamentals of public relations: Learn the difference between PR and marketing, the key benefits of a PR strategy, and essential terminology.

Craft a compelling brand story: Define your unique value proposition, develop key messages, and create a narrative that resonates with media and audiences.

Build relationships with media: Identify relevant outlets, craft effective pitches, and nurture relationships with journalists and editors.

Master media interviews: Learn how to prepare for interviews, deliver your message effectively, and maximize your media exposure.

Leverage PR for brand growth: Discover how to use PR to increase brand awareness, build credibility, and attract new opportunities.

Whether you’re a seasoned influencer or just starting out, “Public Relations for Influencers & Content Creators” is the resource you need to elevate your brand, expand your reach, and achieve your goals. Get ready to step into the spotlight and make your mark on the world.

Tickets

VIP Early Bird Ticket: $497.00

Sales end on Jul 14, 2024

Grab early-bird priced tickets before July 14 to ensure you take advantage of this money-saver option. This ticket includes the following: 1. Personalized Attention: Limited to a small group of 5-10 Chicago lifestyle influencers. 2. Comprehensive Toolkit: Receive a PR toolkit valued at $19.99 to guide you through your PR journey. 3. Expert Consultations: Get three (3) one-hour PR consultations with Vanessa Abron (valued at $350/hour) to address your specific needs. (NOTE; all consultations must be used by December 20, 2024) 4. Lunch and Snacks: Enjoy a delicious lunch and refreshments throughout the day. 5. Networking Opportunities: Connect with fellow influencers and build valuable relationships.

Workshop Only Admission (Early Bird Ticket): $247.00

Sales end on Jul 14, 2024

This tier provides access to the core workshop experience, offering valuable PR knowledge and actionable strategies. It’s ideal for those primarily seeking education and networking opportunities but confident in applying the knowledge independently post-workshop. The ticket price includes 1. Personalized Attention: Limited to a small group of 5-10 Chicago lifestyle influencers. 2. Comprehensive Toolkit: Receive a PR toolkit valued at $19.99 to guide you through your PR journey. 3. Lunch and Snacks: Enjoy a delicious lunch and refreshments throughout the day. 4. Networking Opportunities: Connect with fellow influencers and build valuable relationships.

VIP Admission: $797.00

Sales end on Aug 09, 2024

This ticket includes the following: 1. Personalized Attention: Limited to a small group of 5-10 Chicago lifestyle influencers. 2. Comprehensive Toolkit: Receive a PR toolkit valued at $19.99 to guide you through your PR journey. 3. Expert Consultations: Get three (3) one-hour PR consultations with Vanessa Abron (valued at $350/hour) to address your specific needs. (NOTE; all consultations must be used by December 20, 2024) 4. Lunch and Snacks: Enjoy a delicious lunch and refreshments throughout the day. 5. Networking Opportunities: Connect with fellow influencers and build valuable relationships.

Workshop Only Admission: $347.00

Sales end on Aug 10, 2024

This tier provides access to the core workshop experience, offering valuable PR knowledge and actionable strategies. It’s ideal for those primarily seeking education and networking opportunities but confident in applying the knowledge independently post-workshop. The ticket price includes 1. Personalized Attention: Limited to a small group of 5-10 Chicago lifestyle influencers. 2. Comprehensive Toolkit: Receive a PR toolkit valued at $19.99 to guide you through your PR journey. 3. Lunch and Snacks: Enjoy a delicious lunch and refreshments throughout the day. 4. Networking Opportunities: Connect with fellow influencers and build valuable relationships.

Frequently asked questions

Who is this workshop for?

This workshop is designed specifically for Chicago-based lifestyle influencers who want to learn how to leverage public relations to elevate their brand, expand their reach, and achieve their professional goals. However, entrepreneurs, artists, and other creatives will also find value.

What will I learn in this workshop?

You’ll gain a comprehensive understanding of public relations fundamentals, learn how to craft a compelling brand story, build relationships with media, master media interviews, and leverage PR for brand growth. You’ll also discover how to unleash your creativity and captivate your audience.

What is included in the workshop fee?

The workshop fee includes a comprehensive PR toolkit valued at $25.00, Three (3) one-hour PR consultations with Vanessa Abron (valued at $350/hour), A delicious lunch and refreshments throughout the day, and networking opportunities with fellow Chicago lifestyle influencers.

What is the format of the workshop?

The workshop will be an intensive one-day session filled with interactive presentations, group discussions, Q&A sessions, and hands-on activities. You’ll have the opportunity to learn from PR expert Vanessa Abron and network with fellow influencers.

Is it worth the investment?

This workshop is designed to provide immense value that far exceeds the investment. Here’s how: Gain expert PR guidance, actionable strategies, three one-on-one consultations (a $1050 value!), networking opportunities, and a toolkit to elevate your brand and see real ROI!

Agenda

9:30 AM – 10:00 AM | Arrival & Check-in | Networking, Coffee & Refreshments

10:00 AM – 10:15 AM| Welcome & Introductions

10:15 AM – 12:00 PM| Intensive Curriculum: Part One
What is Public Relations (and What It’s Not) | Why PR is Essential for Influencers | Key PR Terminology and Concepts | Crafting Your Compelling Brand Story | Building Relationships with Journalists and Media Outlets | Crafting Effective Pitches That Get Noticed | Navigating Media | Interviews with Confidence | Q&A Session

12:00 PM – 1:00 PM | Lunch Break & NetworkingEnjoy a delicious catered lunch | Continue networking with fellow influencers and the facilitator

1:00 PM – 1:30 PM| Intensive Curriculum: Part Two

Leveraging resources at your fingertips to maximize your visibility.

1:30 PM – 2:30 PM | Mini Media Training Session

Media training and mock interviews to prepare you for media appearances | Participants will provide feedback and learn tips for on-camera presence, message delivery, and handling challenging questions.

2:30 PM – 4:30 PM | Unleash Your Creativity

A series of interactive exercises and discussions designed to spark creativity, overcome blocks, and develop fresh ideas for engaging your audience. | Individual “Hot Seat” sessions for personalized feedback and brainstorming.

4:30 PM – 5:00 PM | Final Q&A & Closing Remarks

Address any remaining questions and share final takeaways. Discuss next steps and resources for continued PR success.